Will you take the Juti Challenge with me?

Juti Bars

“Juti” is Sanskrit for “Energy”

Late last year I connected with Matt Zembruski, the creator of Juti Bars, and we immediately hit it off. We’re both geeks about health, fitness, and internet technology… which makes for very long phone calls!

Although Juti bars are a relative newcomer on the energy bar scene, Matt’s been developing them (and eating them himself) for nearly a decade. Each batch is hand-made to order, and they’re actually perishable, unlike most packaged energy bars, which means they need to stay in the fridge or freezer. It also means they’re a vibrant, fresh, whole food. Oh yeah, and they’re vegan, gluten-free, and 100% organic.

After our first conversation, Matt graciously sent me a few (free) Juti Bars to try out. I have to say, I was impressed. They’re somehow simultaneously dense, moist, and slightly chewy–a nice combo–and have just enough chocolatey-sweetness to make them feel rich and decadent. I think they’re really best as a meal replacement; they’re both satisfying and filling enough to hold up to that goal (eat one with a tall glass of water!). A quick look at the ingredients list also helps explain why I became an instant fan:

Organic unsweetened applesauce, Organic peanut butter, Organic gluten-free rolled oats, Organic hemp protein powder, Organic vegan semi-sweet chocolate chips (Fair Trade), Organic raw blue agave nectar, Organic sunflower seeds (raw), Organic chia seeds, Organic garbanzo bean flour, Organic vanilla extract, Organic cinnamon.

What’s missing?  Anything that fails my Kitchen Test: Preservatives, gums, stabilizers, or “natural” flavors (which so many supposedly healthy bars are adding these days, to my dismay).

The Juti Challenge

Okay, so why am I writing about these energy bars?  Matt has just issued the very first Juti Bar Challenge, and I’m super-excited to join in (and hope you will too)!

The concept is simple: Eat one Juti Bar a day for 30 days, and see what happens. (Okay, so it’s less of a challenge and more of an informal experiment, but it just sounds so much better to call it a challenge!).

The first one will run from February 1 to March 1, and it’s limited to the first 100 people who sign up. If you accept the challenge, you’ll get 30 Juti Bars shipped to you at the end of January (they need to be shipped just-in-time, and then most of them should be frozen so they’ll last for the month).

There will be a health/nutrition assessment before and after from Registered Dietitian Elise Curley, along with live weekly conference calls with Elise and other challengers (optional, of course). And upon completion, you’ll get a bonus “mystery reward” (I have no idea what that is, but I’m intrigued!).

I’ve signed up for the challenge, and hope you will join me, so click on through and check it out!

An Update on the Price

Jan 13, 2012: When I first published this post, I was remiss not to include the price of the challenge, and some people have had some “sticker shock” at the cost. So here ya go:  It’s $119 for the challenge (plus about $10 for shipping), which includes 30 Juti Bars and the aforementioned support network (health assessment, conference calls, etc.). That comes to about $4 per bar.  As Matt says in his FAQ section:

Unlike most every other bar on the market, each Juti Bar is handmade and fresh baked in our commercial kitchen. Great care, attention, and Love go into each bar that we make for you. Each ingredient is also very carefully chosen and purchased from the highest quality locations throughout the US and the world. Our ingredient and labor costs alone are higher than the retail costs of many of the mainstream bars today.

Yes, that’s more expensive than most “energy bars” out there. However, you’re also getting a higher quality product. I find that Juti bars are filling and satisfying enough to be a meal replacement (not just a snack) — so that may offset the extra cost for you. Additionally, you’ll be supporting a small startup business with ethical business practices, rather than a large corporation whose only goal is profits. I’ve spoken with Matt on the phone numerous times now, and I believe in what he’s doing — and that his motivations and goals are absolutely sincere and praise-worthy.

By the way, I’ve written before about my philosophy on Cost vs. Value — which I encourage you to read as well.

I’ve signed up for the challenge, and hope you will join me, so click on through and check it out!

Full disclosure: I paid with my own money to participate in the Juti challenge; it’s something I’m genuinely interested in, and think will be good for my health and an interesting experiment. If you sign up for the challenge using my affiliate links above, I’ll earn a commission from the sale (it won’t cost you any extra). I thank you in advance for your support!

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Stephanie S
Stephanie S

Just signed up!


I am interested. Sign me up.


Is there a dairy free version? Semi-sweet choc chips have milk in them.

carrie @plums in the icebox

this sounds really interesting, but i wish you had disclosed that the cost of this challenge is $119. that’s about $3.80 per day, which is a lot for an energy bar.


Good luck with the challenge everyone!