Whole Grain Stamp

How to choose 100% whole grains

Manufacturers use lots of verbal sleight-of-hand to try to get you to think their food is healthier than their competitor’s. That’s nothing new, and they’re incredibly good at it. So arm yourself with this information next time you’re reading through the ingredients list at the store:

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Advertising spend sums it all up

The food industry* spends more than $33 Billion — with a B — each year on advertising and promotion.  In contrast, the National Cancer Institute spends $1 million a year to promote fruits & veggies. Surely, the NCI isn’t the only one on our side, but still… this imbalance paints a clear picture of what we’re up against. Source: Nutrition: Concepts and Controversies, p.438. Image found in a rather roundabout way from this MySpace page.  I think it comes from […]

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