Tag Archives | Listerine

Listerine Naturals is not natural

Further proof that “Natural” is a meaningless marketing term

Upon my doctor’s recommendation, I went to our neighborhood pharmacy to pick up some Listerine mouthwash. I was excited to find the bottle of “Listerine Naturals.” Inside the bottle was a clear liquid, a noticeable contrast to the impossibly blue “Cool Mint” version sitting on the shelf next to it. Eager to figure out the difference between the regular stuff and the “natural” version, I started comparing the labels.

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