“Natural” is an essentially meaningless, largely unregulated term in the food industry. Continue Reading “Natural” is meaningless
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Thoughts & Observations
Decide once
Last week I wrote about changing the way you eat by deciding upon just a few critical rules, and then followed it up with the idea of a cheat meal. I want to expand on these concepts just a little bit more today. Continue Reading Decide once
When life hands you lemons, make Diet Coke
Yesterday morning, I shared a meal with my friend Jesse, whose day job is at an Italian restaurant in downtown Culver City, California. We were chatting about healthy eating and some of his experiences with his customers. He told me that he often encounters patrons who ask, “Is your lemonade fresh-squeezed?” When he informs them it’s not, they say something like, “Oh. I’ll just have a Diet Coke then.” How the heck do they make that leap? What an amazing disconnect.… Continue Reading When life hands you lemons, make Diet Coke
Happy 40th Earth Day, Everyone
This morning my inbox was filled with dozens of emails from various companies, all trying to get me to buy some thing to celebrate Earth Day. Continue Reading Happy 40th Earth Day, Everyone
Willpower doesn’t work, so go ahead and cheat
Completely depriving yourself of something you love doesn’t work in the long run. Continue Reading Willpower doesn’t work, so go ahead and cheat
Don’t go on a diet
If you really want to improve your life, lose those extra pounds and keep them off, and be healthier overall, don’t go on a diet. Instead, change your diet. Continue Reading Don’t go on a diet
Advertising spend sums it all up
The food industry* spends more than $33 Billion — with a B — each year on advertising and promotion. In contrast, the National Cancer Institute spends $1 million a year to promote fruits & veggies. Surely, the NCI isn’t the only one on our side, but still… this imbalance paints a clear picture of what we’re up against. Source: Nutrition: Concepts and Controversies, p.438. Image found in a rather roundabout way from this MySpace page. I think it comes from… Continue Reading Advertising spend sums it all up
I turned 34 today…
I turned 34 today, and it’s time to get my butt back in gear. Continue Reading I turned 34 today…