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Yoniย Freedhoff, MD,ย is an assistant professor of family medicine at the University of Ottawa, where heโs the founder and medical director of the Bariatric Medical Instituteโdedicated to non-surgical weight management since 2004. Dr. Freedhoff is the author of the groundbreaking book,ย The Diet Fix:ย Why Diets Fail and How to Make Yours Work.ย ย Heย sounds off daily on his award-winning blog,ย Weighty Matters, and is also easily reachable onย Twitterย and Facebook.