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Yoni Freedhoff, MD, is an assistant professor of family medicine at the University of Ottawa, where he’s the founder and medical director of the Bariatric Medical Institute—dedicated to non-surgical weight management since 2004. Dr. Freedhoff is the author of the groundbreaking book, The Diet Fix: Why Diets Fail and How to Make Yours Work.  He sounds off daily on his award-winning blog, Weighty Matters, and is also easily reachable on Twitter and Facebook.