Advertising spend sums it all up

Us vs. ThemThe food industry* spends more than $33 Billion — with a B — each year on advertising and promotion.  In contrast, the National Cancer Institute spends $1 million a year to promote fruits & veggies.

Surely, the NCI isn’t the only one on our side, but still… this imbalance paints a clear picture of what we’re up against.

Source: Nutrition: Concepts and Controversies, p.438. Image found in a rather roundabout way from this MySpace page.  I think it comes from this record label.

* It should really be called the “Food Product Industry.”

A photo of Andrew Wilder leaning into the frame and smiling, hovering over mixing bowls in the kitchen.

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Hi! My name is Andrew Wilder, and I think healthy eating doesn’t have to suck. With just three simple eating rules, we'll kickstart your journey into the delicious and vibrant world of unprocessed food.

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