Tag Archives | advertising

Inspiring Enough

Inspiring Enough

There’s just something downright nasty about the word “consumption.” It implies that we’re never satisfied, that we never have enough, that we’re all just here to take and take and take. Is that the best inspiration we can muster?

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McDonald's Breakfast Billboard

McDonald’s Big Breakfast Followup

Recently I posted about a McDonald’s billboard that promotes the “Big Breakfast with Hotcakes.” Scott’s guess was right on the mark for calories and fat, but he left off the syrup and butter… which are not insignificant.

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