I just came across a brilliant idea on Brandon Schauer’s blog, which is subtitled A Designers Guide to Strategy. He suggests the creation of a universal symbol for the calorie.
Currently, the official symbol is just “cal” — pretty boring and unwieldy.
He also wisely points out that with the new federal mandate of calorie labeling on restaurant menus, there’s going to be a lot of wasted space and clutter with all those extra letters. It can really add up — just like all those calories themselves!
From looking at other symbols like the at (@) or the pilcrow (¶), it seems important that the symbol be able to be handwritten as well as flexible for different typefaces. I thought the simple dot inside the upper case C implies eating or gestation.
As far as I can tell, this idea is originally Brandon’s. I think it’s brilliant and we should adopt it. How do we make that happen?