The Counter has been serving up “custom-built burgers” since 2003, and already has over 25 locations — mostly in California, but with a few others scattered around the country and the globe.
You get to custom-design your burger from an overwhelming list of options, with a whopping 312,120+ possible combinations.
If you’re the kind of person who has trouble making decisions, you can always get one of their “signature burger” choices, which are simply pre-selected recommendations. Better yet, scroll down to see some of my suggestions.
They claim their beef is antibiotic and hormone free, and is “humanely raised and handled.” The website doesn’t elaborate, unfortunately, so it’s difficult to tell what those terms actually mean.
They let you choose 1/3 lb., 2/3 lb. or a grotesquely-large one pound patty. Those are weights after cooking, which means these are some seriously big burgers: Get the 1/3 pound patty.
Everything can be put on a bun, or made in a bowl on top of a bed of lettuce or organic greens. Of course, the bowl is the healthiest way to go — reducing the calories and sodium, in particular. If you get a burger, it’s almost impossible to keep your sandwich under 1,000mg of sodium. Better than many restaurants, but still too high.
They add a significant amount of salt to the turkey and beef patties when they cook them — so order them “no salt added” and save about 300 to 400mg of sodium. (The veggie burger is pre-salted, unfortunately, and according to their nutrition info the chicken only gets a miniscule bit of salt — though it certainly doesn’t hurt to order those salt-free as well, just in case you have an overzealous line cook!).
Sidenote: The location I visited (Marina Del Rey, CA) couldn’t give me any nutritional information when I asked, which was disappointing (at least it’s online). I’d also love to see them add an online nutrition calculator, so you can specify all your options and have it total everything up for you.
The Burger – Better Choices
I say again: Get the 1/3 lb patty!
Chicken Burger, 1/3 pound (patty only)
230 cal, 1.5g sat fat, 5g total fat, 100mg sodium, no carbs, no fiber, 44g protein
Can be ordered with “no salt added” which reduces it to 78mg sodium.
Veggie Burger, 1/3 pound (patty only)
190 cal, no sat fat, 3.5g total fat, 677mg sodium, 35g carbs, 3g fiber, 6g protein
Unfortunately it can’t be ordered unsalted, since no extra salt is added during cooking. Even so, it’s the lowest in calories and fat and highest in fiber.
Turkey Burger – No Salt Added During Cooking, 1/3 pound (patty only)
310 cal, 8g sat fat, 20g total fat, 90mg sodium, 1g carbs, no fiber, 29g protein
Higher in calories and saturated fat, hence no green checkmark.
The Burger – Worst Choices
Turkey Burger, 1/3 pound (patty only)
310 cal, 8g sat fat, 20g total fat, 492mg sodium, 1g carbs, no fiber, 29g protein
Beef Burger, 1/3 pound (patty only)
450 cal, 12g sat fat, 33g total fat, 409mg sodium, no carbs, no fiber, 33g protein
At least if you order it “unsalted” you’ll reduce it to 95mg sodium.
Beef Burger, 1 pound (patty only)
1,210 cal, 33g sat fat, 91g total fat, 1,110mg sodium, no carbs, no fiber, 91g protein
The Bun or Bowl – Better Choices
Getting your burger on a bed of greens is certainly the healthiest choice, but I get it — sometimes you just gotta have that burger.
In a Bowl – Lettuce Blend
30 cal, no sat fat, 0.5g total fat, 15mg sodium, 6g carbs, 4g fiber, 2g protein
In a Bowl – Organic Mixed Greens
15 cal, no fat, 15mg sodium, 3g carbs, 2g fiber, 2g protein
On a Bun – English Muffin
190 cal, no sat fat, 2g total fat, 280mg sodium, 37g carbs, <1g fiber, 2g protein
On a Bun – Wheat Bun
270 cal, 1.5g sat fat, 7g total fat, 440mg sodium, 46g carbs, 3g fiber, 8g protein
The Bun – Worst Choices
On a Bun – Texas Toast (2 slices)
310 cal, 1.5g sat fat, 10g total fat, 520mg sodium, 46g carbs, 2g fiber, 8g protein
On a Bun – Plain Bun
290 cal, 1g sat fat, 7g total fat, 410mg sodium, 49g carbs, 1g fiber, 8g protein
Cheese – Better Choices
All of the cheeses (with the exception of Greek Feta) are between 80-100 calories per serving, and between 4-5 grams of sat fat, and between 6-8 grams total fat.
However, they vary significantly in the amount of sodium — from 45 mg all the way up to 600 mg!
80 cal, 4g sat fat, 6g total fat, 45mg sodium, 6g protein
90 cal, 4.5g sat fat, 7g total fat, 75mg sodium, 7g protein
80 cal, 4g sat fat, 6g total fat, 150mg sodium, 5g protein
90 cal, 5g sat fat, 8g total fat, 140mg sodium, 6g protein
Soft Ripened Brie
100 cal, 5g sat fat, 8g total fat, 180mg sodium, 6g protein
Cheese – Worst Choices
140 cal, 8g sat fat, 11g total fat, 600mg sodium, 8g protein
80 cal, 5g sat fat, 7g total fat, 410mg sodium, 5g protein
Danish Blue Cheese
90 cal, 5g sat fat, 7g total fat, 360mg sodium, 5g protein
Herbed Goat Cheese
100 cal, 5g sat fat, 7g total fat, 240mg sodium, 7g protein
Toppings – Better Choices
You get to choose up to four toppings, so the choices here can really add up to make a huge difference. As usual, you’ve got to watch the sodium carefully.
If I omitted nutritional info, it’s because the numbers are zero or negligible.
Bermuda Red Onion
Organic Mixed Greens
35 cal, 9g carbs
Hard Boiled Eggs
80 cal, 1.5g sat fat, 5g total fat, 60mg sodium, 6g protein
60 cal, 1g sat fat, 6g total fat, no sodium, 3g carbs, 3g fiber
25 cal, 1.5g total fat, 90mg sodium, 2g carbs, 2g protein
90 cal, no fat, 23g carbs (mostly sugars, I assume), 2g fiber
Toppings – Worst Choices
Black Forest Ham
60 cal, 0.5g sat fat, 1g total fat, 570mg sodium, 11g protein
550 cal, 13g sat fat, 39g total fat, 1,310mg sodium, 15g carbs, 5g fiber, 35g protein
Fried Onion Strings
110 cal, 1g sat fat, 8g total fat, 105mg sodium, 8g carbs
Honey Cured Bacon
60 cal, 2g sat fat, 5g total fat, 240mg sodium, no carbs, 4g protein
Sun Dried Tomatoes
80 cal, 1g sat fat, 6g total fat, 310mg sodium, 7g carbs, 1g fiber 2g protein
70 cal, 2.5g total fat, 350mg sodium, 10g carbs, 2g fiber
20 cal, 2g fat, 150mg sodium
Dill Pickle Chips
79 cal, 1g sat fat, 6.5g total fat, 165mg sodium, 3g carbs
Corn & Black Bean Salsa
40 cal, 1.5g total fat, 330mg sodium, 6g carbs, 2g fiber, 1g protein
80 cal, 7g total fat, 170mg sodium
Get the Avocado Slices instead.
130 cal, 2.5g sat fat, 11g total fat, 120mg sodium, no fiber, 6g protein
I’m a fan of eggs, but you’re better off getting the hard boiled egg.
Sauces – Better Choices
This is where The Counter really falls down, sadly. There are only a few choices that aren’t egregious offenders in at least one category.
With over 20 sauces (ranging from 45 to 430 calories, and from 55 to 1,120mg sodium), you must choose… but choose wisely.
“Better Choices” are 150 calories and 200 mg sodium or less. If I omitted nutritional info, it’s because the numbers are zero or negligible
45 cal, 55mg sodium
80 cal, 9g fat, 200mg sodium
10 cal, 180mg sodium
Sauces – Worst Choices
110 cal, 220mg sodium, 28g carbs
That’s like adding 3 teaspoons of sugar to your burger.
Spicy Sour Cream
120 cal, 7g sat fat, 12g total fat, 170mg sodium, 3g carbs
Although this meets the calorie and sodium requirements for a Better Choice, it’s got 1/3 of your day’s supply of saturated fat.
180 cal, 20g fat, 270mg sodium
Aioli is just a fancy name for Mayonnaise.
270 cal, 28g fat, 580mg sodium
220 cal, 22g fat, 500mg sodium
Dijon Balsamic Dressing
240 cal, 19g fat, 400mg sodium, 16g carbs
Ginger Soy Glaze
45 cal, 830mg sodium
240 cal, 22g fat, 530mg sodium, 10g carbs
430 cal, 6g sat fat, 47g fat, 540mg sodium
Hot Wing Sauce
100 cal, 7g sat fat, 11g total fat, 550mg sodium
180 cal, 20g fat, 180mg sodium
90 cal, 7g fat, 380mg sodium, 6g carbs
60 cal, 590mg sodium, 15g carbs
Roasted Garlic Aioli
340 cal, 5g sat fat, 35g total fat, 610mg sodium, 4g carbs
270 cal, 4g sat fat, 28g total fat, 580mg sodium, 3g carbs
Sun-Dried Tomato Vinaigrette
25 cal, 390mg sodium
Sweet BBQ Sauce
90 cal, 1,120mg sodium, 21g sugars
Whoa. That’s at least half a day’s sodium. In just the sauce.
Starters – Better Choices
Most of the starters are as you’d expect at a burger joint – deep-fried salt bombs. If you simply have to get something fried, get the “single order” sweet potato fries, and share them with a friend — it’ll be enough to satisfy the craving without doubling the calories (and fat, and sodium) of your meal.
Side Salad (without dressing)
30 cal, no fat, 10mg sodium, 6g carbs, 2g fiber, 1g protein
Try the Tzatziki Sauce for your dressing!
190 cal, 1g sat fat, 6g total fat, 340mg sodium, 35g carbs, 7g fiber, no protein
Sweet Potato Fries (single order)
240 cal, 0.5g sat fat, 11g total fat, 560mg sodium, 34g carbs, 4g fiber, 3g protein
Starters – Worst Choices
On their nutritional information page, they say “each starter [is] large enough to feed 2 people.” While I appreciate that they’re encouraging you to split it, I cry foul!
Even if you split an 1,850-calorie starter, that’s likely more calories than you should eat in an entire meal!
Fried Dill Pickle Chips
560 cal, 6g sat fat, 40g total fat, 1,820mg sodium, 40g carbs, 3g fiber, 10g protein
Fried Onion Strings
630 cal, 7g sat fat, 46g total fat, 980mg sodium, 48g carbs, 5g fiber, 6g protein
1,210 cal, 14g sat fat, 84g total fat, 1,240mg sodium, 98g carbs, 9g fiber, 9g protein
Yes, that’s an entire day’s supply of fat.
French Fries with Cheddar Cheese
1,710 cal, 53g sat fat, 130g total fat, 2,450mg sodium, 75g carbs, 7g fiber, 58g protein
Nearly a day’s calories, three day’s worth of saturated fat, two day’s worth of total fat, and a day’s sodium.
Chili Cheese Fries
1,850 cal, 52g sat fat, 138g total fat, 2,720mg sodium, 87g carbs, 10g fiber, 60g protein
Nearly a day’s calories, three day’s worth of saturated fat, two day’s worth of total fat, and more than a day’s sodium.
Sweet Potato Fries
970 cal, 2.5g sat fat, 43g total fat, 1,370mg sodium, 135g carbs, 16g fiber, 11g protein
50/50 options (fries/sweet potatoes, fries/onion strings, or sweet potatoes/onion strings)