Yesterday morning, I shared a meal with my friend Jesse, whose day job is at an Italian restaurant in downtown Culver City, California. We were chatting about healthy eating and some of his experiences with his customers. He told me that he often encounters patrons who ask, “Is your lemonade fresh-squeezed?”
When he informs them it’s not, they say something like, “Oh. I’ll just have a Diet Coke then.”
How the heck do they make that leap? What an amazing disconnect.
Image by LeoSynapse.